Safari Books Reports on Book Sprints
This article from Safari Books does a good job of explaining why this is an important methodology for the publishing industry.
“I think there are a wide variety of types of books that could benefit from the Book Sprint process. …We received expert facilitation throughout the week and without that, a Book Sprint couldn’t exist…”
http://techblog.safaribooksonline.com/2012/12/13/0-to-book-in-3-days/